Answered: ECommerce applications can provide near…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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ECommerce applications can provide near real-time data on online sales. What impact can such immediate data make?

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Step 1: Introduction

In the digital era, eCommerce has become a cornerstone of the global economy, enabling consumers to shop, businesses to sell, and transactions to occur with unprecedented convenience and efficiency. One of the transformative aspects of eCommerce is the availability of near real-time data on online sales. This continuous stream of data, providing insights into customer behavior, purchase patterns, and product popularity, has ushered in a new era of data-driven decision-making for businesses

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