In a small group, create an idea for a new business. Using the steps described in the chapter, develop a customer value-driven marketing strategy. Describe your strategy and conclude with a positioning statement for this business.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In a small group, create an idea for a new business. Using the steps described in the chapter, develop a customer value-driven marketing strategy. Describe your strategy and conclude with a positioning statement for this business.

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