In a near time, the famous cosmetic brand “Fair & Lovely” changed their name to “Glow & lovely”, now recall all the concept models, marketing theories, marketing strategies relate that scenario with the theory, what does it impact on the brand? What its the positive and negative sides of the brand? What does a brand face challenges in the near future?
In a near time, the famous cosmetic brand “Fair & Lovely” changed their name to “Glow & lovely”, now recall all the concept models, marketing theories, marketing strategies relate that scenario with the theory, what does it impact on the brand? What its the positive and negative sides of the brand? What does a brand face challenges in the near future?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In a near time, the famous cosmetic brand “Fair & Lovely” changed their name to “Glow & lovely”, now recall all the concept models, marketing theories, marketing strategies relate that scenario with the theory, what does it impact on the brand? What its the positive and negative sides of the brand? What does a brand face challenges in the near future?
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