Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do Brands differ from products? How and Why? Discuss it.
Expert Solution
Step 1
Marketing refers to the process of managing a product/service or both such that customers purchase it and wish to do so again & again. Marketing involves the set of activities an individual/marketer undertakes to strike the interest of customers in the product/service.
Marketing initiates the process of buying & selling and regulates what is sold where. This is done by strategically placing products and services for consumers by creating segments of the market based on their needs & preferences.
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