In a discussion with a colleague the following statement is made to you: 'I was explaining data flow diagrams to our client this morning. It took a while but eventually they understood that divisions of their organisation must be shown as internal entities, and other businesses or customers must be shown as external entities.' Evaluate this statement and read relevant course materials (lecture, tutorial, and book chapter). Actual questions will be asked during assessment.   Question: Evaluate the extent to which your colleague is correct. Justify whether your colleague is right or wrong by referring to the definition of internal and external entities. Use examples to justify your answer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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In a discussion with a colleague the following statement is made to you: 'I was explaining

data

flow diagrams to our client this morning. It took a while but eventually they understood that

divisions of their organisation must be shown as internal entities, and other businesses or

customers must be shown as external entities.' Evaluate this statement and read relevant

course materials (lecture, tutorial, and book chapter). Actual questions will be asked during

assessment.

 

Question:

Evaluate the extent to which your colleague is correct. Justify whether your colleague is

right or wrong by referring to the definition of internal and external entities. Use examples

to justify your answer.

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