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Principles Of Marketing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

You have been hired as the customer service manager (CSM) of your dream company. Your
boss has asked you to look at the current processes and suggest changes. You decide to
start with how the company's customer service reps are trained. You are dealing with:
Internal customers
O External customers
Lifelong customers
O None of these answers is correct.

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