Service companies are different from product companies because people, process and productivity affect the customer value creation. What is a service delivery flowchart and how might you use this service-auditing tool?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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  1. Service companies are different from product companies because people, process and productivity affect the customer value creation. What is a service delivery flowchart and how might you use this service-auditing tool?
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