Ikea is a Swedish furniture company. It produces stylish and comfortable furniture such as tables and chairs. Its products are sold to customers directly by its stores in various countries. Based on this information, which of the following is correct? a. Ikea is a manufacturer and retailer b. Ikea is a manufacturer only c. Ikea is a farmer and wholesale only d. Ikea is a retailer only
Ikea is a Swedish furniture company. It produces stylish and comfortable furniture such as tables and chairs. Its products are sold to customers directly by its stores in various countries. Based on this information, which of the following is correct? a. Ikea is a manufacturer and retailer b. Ikea is a manufacturer only c. Ikea is a farmer and wholesale only d. Ikea is a retailer only
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Ikea is a Swedish furniture company. It produces stylish and comfortable furniture such as tables and chairs. Its products are sold to customers directly by its stores in various countries. Based on this information, which of the following is correct?
a.
Ikea is a manufacturer and retailer
b.
Ikea is a manufacturer only
c.
Ikea is a farmer and wholesale only
d.
Ikea is a retailer only
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