A Marketing Management Information System (MIS) is a permanent arrangement (system or setup) for provision of regular availability of relevant, reliable, adequate, and timely information for making marketing decisions. Nowadays, the physical outlets and franchises of every brand are facing quite a setback in terms of sales due to the smart lockdowns. Hence, marketing meetings are held online, orders are received through websites and physical businesses are going digital; even newer brands are launched online first. So much so that certain brands are nowadays only launched and retained in the digital world. Based on your Business Domain (as already discussed), you are to select a new product, give the product-name, provide its description, the target audience, etc. Thereafter, draft a strategy for your tele-marketing / video-marketing technique (not emphasizing on social media) and answer the following questions: Q.No.1. For Marketing & order tracking purposes, which software & techniques will you choose? And Why? Q.No.2. Does the use of visual meeting software has an edge over traditional marketing techniques? Q.No.3. Video-Conferencing based Marketing can be hard at times. Give any three disadvantages/ hurdles that can be faced. Justify your answer. Q.No.4. Provide any 3 positive & negative common responses of clients, each.Q.No.5. Since, you are an MIS major graduate, you suggest your company to get a New Video-Conferencing Marketing MIS Application (for web /mobile), namely “Arid-MMIS”. For a better understanding of your proposal, provide a sample database design with dummy data tracking your promotion & advertising along with product delivery, etc.
A Marketing Management Information System (MIS) is a permanent arrangement (system or setup) for provision of regular availability of relevant, reliable, adequate, and timely information for making
Nowadays, the physical outlets and franchises of every brand are facing quite a setback in terms of sales due to the smart lockdowns. Hence, marketing meetings are held online, orders are received through websites and physical businesses are going digital; even newer brands are launched online first. So much so that certain brands are nowadays only launched and retained in the digital world.
Based on your Business Domain (as already discussed), you are to select a new product, give the product-name, provide its description, the target audience, etc.
Thereafter, draft a strategy for your tele-marketing / video-marketing technique (not emphasizing on social media) and answer the following questions:
Q.No.1. For Marketing & order tracking purposes, which software & techniques will you choose? And Why?
Q.No.2. Does the use of visual meeting software has an edge over traditional marketing techniques?
Q.No.3. Video-Conferencing based Marketing can be hard at times. Give any three disadvantages/ hurdles that can be faced. Justify your answer.
Q.No.4. Provide any 3 positive & negative common responses of clients, each.Q.No.5. Since, you are an MIS major graduate, you suggest your company to get a New Video-Conferencing Marketing MIS Application (for web /mobile), namely “Arid-MMIS”. For a better understanding of your proposal, provide a sample database design with dummy data tracking your promotion & advertising along with product delivery, etc.
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