Homework Help is Here – Start Your Trial Now!
Business
Marketing
If you were in a situation like Steve Job where you had to take over a failing company, state which process theory of motivation (Expectancy or Equity) you will employ, to motivate staff.

If you were in a situation like Steve Job where you had to take over a failing company, state which process theory of motivation (Expectancy or Equity) you will employ, to motivate staff.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
If you were in a situation like Steve Job where you had to take over a failing company, state which process theory of motivation (Expectancy or Equity) you will employ, to motivate staff.
Steve Jobs: Triumph at Apple Steve Jobs was the only man in the whole world who could have saved Apple in 1997, and Apple needed to be saved. The company was successively mismanaged and was failing. Without going into the gory details, Apple's products had deteriorated, its marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson's work. Apple went shopping for a new operating system in a desperate attempt to remain relevant in the world of Windows 95. In a remarkable turn of events, Apple's then CEO, Amelio, engineered the purchase of NeXT in December 1996 for the startlingly high price of $429 million in cash and stock. It was obvious to any sentient being that Amelio was not the man to save it. Michael Dell said it should be liquidated. Did Steve really want to put himself through what was needed to fix this company? There are two reasons that only Steve Jobs could have saved Apple in 1997. First, Jobs persuaded Bill Gates to continue supporting Apple by announcing a five-year commitment to writing software, specifically Office for the Mac. Jobs also convinced Gates to invest $150 million in nonvoting shares of Apple. Amelio had attempted to negotiate a similar arrangement with Gates and had failed. Second, Steve was able to endow the work of others with meaning as no one else at Apple could. Fred Anderson, who was hired as chief financial officer in 1996 and did yeoman work keeping Apple afloat financially despite its declining sales, said Steve "understood the soul of Apple. We needed a spiritual leader that could bring Apple back as a great product and marketing company. So we had to have Steve." They got Steve. Amelio was summarily ousted on September 16, 1997. He wrote, "I had, along with many others... been trapped by the charisma and boldness of this unusual man." Steve became "interim CEO, a title he held for three years.. The "interim" was dropped in 2000. In the years from 1997 to his death in 2011, Steve became an icon of the business world-the man who defined charisma in the context of enterprise. Four reasons stand out: the creation of Apple Retail, the iPod, the iPhone, and the iPad. In order to transform Apple into the vehicle to fulfill his ambition, Jobs had to whip the company into shape. His goal was not only to make a dent in the universe but also perhaps, in the far-off and unimaginable future, to put himself on par with Bill Gates.
Transcribed Image Text:Steve Jobs: Triumph at Apple Steve Jobs was the only man in the whole world who could have saved Apple in 1997, and Apple needed to be saved. The company was successively mismanaged and was failing. Without going into the gory details, Apple's products had deteriorated, its marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson's work. Apple went shopping for a new operating system in a desperate attempt to remain relevant in the world of Windows 95. In a remarkable turn of events, Apple's then CEO, Amelio, engineered the purchase of NeXT in December 1996 for the startlingly high price of $429 million in cash and stock. It was obvious to any sentient being that Amelio was not the man to save it. Michael Dell said it should be liquidated. Did Steve really want to put himself through what was needed to fix this company? There are two reasons that only Steve Jobs could have saved Apple in 1997. First, Jobs persuaded Bill Gates to continue supporting Apple by announcing a five-year commitment to writing software, specifically Office for the Mac. Jobs also convinced Gates to invest $150 million in nonvoting shares of Apple. Amelio had attempted to negotiate a similar arrangement with Gates and had failed. Second, Steve was able to endow the work of others with meaning as no one else at Apple could. Fred Anderson, who was hired as chief financial officer in 1996 and did yeoman work keeping Apple afloat financially despite its declining sales, said Steve "understood the soul of Apple. We needed a spiritual leader that could bring Apple back as a great product and marketing company. So we had to have Steve." They got Steve. Amelio was summarily ousted on September 16, 1997. He wrote, "I had, along with many others... been trapped by the charisma and boldness of this unusual man." Steve became "interim CEO, a title he held for three years.. The "interim" was dropped in 2000. In the years from 1997 to his death in 2011, Steve became an icon of the business world-the man who defined charisma in the context of enterprise. Four reasons stand out: the creation of Apple Retail, the iPod, the iPhone, and the iPad. In order to transform Apple into the vehicle to fulfill his ambition, Jobs had to whip the company into shape. His goal was not only to make a dent in the universe but also perhaps, in the far-off and unimaginable future, to put himself on par with Bill Gates.
Expert Solution
steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS