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If IKEA can sell a sofa in China for €140, why doesn’t it sell the product at that low price in all of its markets?
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- Is price a critical component of the value equation of the product in the targeted country markets?What are the fixed and variable costs when marketing the product internationally?Are they similar to the domestic setting?Identify a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain IN YOUR OWN WORDS how can a marketer capitalize on or avoid the changes that you have identified?
- Should U.S. tobacco firms be allowed tomarket cigarettes in developing countries?Why or why not?Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.For an exchange to take place successfully, all the gaps in the marketing process should be successfully covered between production and consumption. There are certain gaps that are most relevant in the marketing process of CBD oils in South Africa. Discuss two intermediaries of your choice that would be responsible for closing the three gaps; the housing gap, the time gap and the info-gap.
- name a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain IN YOUR OWN WORDS how can a marketer capitalize on or avoid the changes that you have identified?Identify a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product. Explain how a marketer capitalize on or avoid the changes that you have identified?KFC PESTEL Analysis in Malaysia?
- For an exchange to take place successfully, all the gaps in the marketing process should besuccessfully covered between production and consumption. Discuss any three gaps you believe to be most relevant to your business in the marketing process of CBD oils in South Africa. As part of your report, discuss two intermediaries of your choice that would be responsible for closing the gaps.Should Apple raise or lower the price of iPhones?What harmful impacts do certain marketing practices have on competition in your country?