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When IKEA spent $2 billion to open a store in Russia, it was participating in a O Joint venture O Franchise O License O Foreign Direct Investment

When IKEA spent $2 billion to open a store in Russia, it was participating in a O Joint venture O Franchise O License O Foreign Direct Investment

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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O Totally ignore this country because residents are poor When IKEA spent $2 billion to open a store in Russia, it was participating in a Joint venture O Franchise O License O Foreign Direct Investment Greenfield investment: "
Transcribed Image Text:O Totally ignore this country because residents are poor When IKEA spent $2 billion to open a store in Russia, it was participating in a Joint venture O Franchise O License O Foreign Direct Investment Greenfield investment: "
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