Answered: are an argument and an example of why…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are an argument and an example of why Walmart failed to enter the German retail market?

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Introduction

Company will offer customises services and products to customers and will get profit and return of that. When local market gets saturated company will grow into foreign markets.

This leads to globalisation which is best for customers because they get to enjoy the best products from different region but increases competition for the local players. Company also goes into a large shift in various aspects like business model, product, etc. when operating in different region and providing for different people.

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