Afghanistan International Bank at a glance Afghanistan International Bank (AIB) is the largest, most profitable private bank in Afghanistan and the only Afghan bank with international transfer to all countries, with its head office in Kabul. The bank has thirty seven branch offices in the major cities of the country. AIB has international shareholders, two Afghan business groups, one Afghan/American business group. It opened in 2004. AIB operates primarily as a commercial wholesale bank and targets, among others, multilateral organizations, UN entities, NGOs, embassies, foreign military forces, Afghan governmental institutions, foreign and domestic companies, to become their clients. The bank operates from AIB House, which is located in Third Microryan, Hamid Karzai International Airport Road of Kabul City. Bank has its branches in Kabul, Mazar-e-Sharif, Herat, Kandahar, Jalalabad, Kunduz, Pole-e-Khumri, Helmand, Nimruz and Khost. Afghanistan International Bank holds $790 million in deposits — about 20% of Afghanistan’s deposit base. The Wall Street Journal has described the company as "one of the country's biggest lenders" (in Afghanistan). Answer the following question: 1: Develop a competitive profile matrix (CPM) for Afghanistan International Bank (AIB) by comparing it with any TWO other banking organization you have information about based on the following critical success factors (CSFs). Interpret the weighted score also. Critical success factors (CSF) in telecom industry Market Share Financial Position Service Quality Consumer Loyalty Advertising Management experience Global Expansion Innovation Web Development

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Afghanistan International Bank at a glance

Afghanistan International Bank (AIB) is the largest, most profitable private bank in Afghanistan and the only Afghan bank with international transfer to all countries, with its head office in Kabul. The bank has thirty seven branch offices in the major cities of the country. AIB has international shareholders, two Afghan business groups, one Afghan/American business group. It opened in 2004. AIB operates primarily as a commercial wholesale bank and targets, among others, multilateral organizations, UN entities, NGOs, embassies, foreign military forces, Afghan governmental institutions, foreign and domestic companies, to become their clients. The bank operates from AIB House, which is located in Third Microryan, Hamid Karzai International Airport Road of Kabul City. Bank has its branches in Kabul, Mazar-e-Sharif, Herat, Kandahar, Jalalabad, Kunduz, Pole-e-Khumri, Helmand, Nimruz and Khost.

Afghanistan International Bank holds $790 million in deposits — about 20% of Afghanistan’s deposit base. The Wall Street Journal has described the company as "one of the country's biggest lenders" (in Afghanistan).

Answer the following question:

1: Develop a competitive profile matrix (CPM) for Afghanistan International Bank (AIB) by comparing it with any TWO other banking organization you have information about based on the following critical success factors (CSFs). Interpret the weighted score also.

Critical success factors (CSF) in telecom industry

  • Market Share
  • Financial Position
  • Service Quality
  • Consumer Loyalty
  • Advertising
  • Management experience
  • Global Expansion
  • Innovation
  • Web Development
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