4.3 What information would you access in order to describe the range of products or services being marketed and traded internationally by a brick and mortar organisation and an eCommerce store? Why, would you need this information when reporting on finances related to international business?

4.3 What information would you access in order to describe the range of products or services being marketed and traded internationally by a brick and mortar organisation and an eCommerce store? Why, would you need this information when reporting on finances related to international business?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

4.3 What information would you
access in order to describe the
range of products or services
being marketed and traded
internationally by a brick and
mortar organisation and an
eCommerce store? Why, would
you need this information when
reporting on finances related to
international business?

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