4.3 What information would you access in order to describe the range of products or services being marketed and traded internationally by a brick and mortar organisation and an eCommerce store? Why, would you need this information when reporting on finances related to international business?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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4.3 What information would you
access in order to describe the
range of products or services
being marketed and traded
internationally by a brick and
mortar organisation and an
eCommerce store? Why, would
you need this information when
reporting on finances related to
international business?
Transcribed Image Text:4.3 What information would you access in order to describe the range of products or services being marketed and traded internationally by a brick and mortar organisation and an eCommerce store? Why, would you need this information when reporting on finances related to international business?
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