Answered: What are the fixed and variable costs…

What are the fixed and variable costs when marketing the product internationally?Are they similar to the domestic setting?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 10DRQ

See similar textbooks

Related questions

Q: You work for a Nova Scotia Company trying to successfully enter the cranberry market in Australia.…

A: INTRODUCTION - Entering a new market can be a daunting task, and understanding the environment in…

Q: Throughout this course, we've learned how laws, customs, events, and circumstances shape…

A: Marketing refers to the practice of encouraging sales of offerings of a company or business…

Q: Do geographical indications (GIs) offer benefits to con- sumers? Are there disadvantages for…

A: Geographical indications can be described as the signs, symbols or names that a company uses for its…

Concept explainers

Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.

Question

What are the fixed and variable costs when marketing the product internationally?
Are they similar to the domestic setting?

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

introduction

VIEW

answer

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?
Please do not give solution in image formate thanku. You are the assistant to the CEO of a small textile firm that manufactures high-quality, premium priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give to the CEO?
Choose a product or service from an existing company and select a foreign country where this company has a presence. Compare and contrast marketing in the domestic market versus in the foreign market. Should international marketing strategies vary from country to country? Why or why not?
The European/African/Middle East regions include perhaps the greatest diversity in income levels and cultures possible, providing daunting challenges for international marketing managers. Consider your textbook readings and lectures for this week and answer the following question. Explain how economic, political, geographic and cultural factors influence the size and nature of marketing opportunities in the European/African/Middle East regions.
How can use of the product life cycle assist international marketers?
Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.
Explain how the buying behavior of business customers in different countries may have been a factor in speeding the spread of international marketing.
You work for a Nova Scotia Company trying to successfully enter the cranberry market in Australia. Explain why Australia is an appropriate market for both your company and the product (cranberries) you are offering.
Choose a household item that you think is a product of globalization. In an essay, explain why it is a product of globalization and describe the process of globalization that circulated the production of such items. Also, describe the development of the country where the item originated from.
Throughout this course, we've learned how laws, customs, events, and circumstances shape international marketing. During the past year, our lives have changed dramatically due to the outbreak of the COVID-19 pandemic. The pandemic has changed our lives in many ways. What changes or impacts do you predict the pandemic (and/or the country's handling) will have on the future of international business and marketing?
Discuss the significance of a buyer’s persona when selecting a target market. Imagine your company has just promoted you to Senior Marketing Manager of Global Sales Initiatives. In addition, based on your experience and knowledge with building Global Partnership, you and your team have been given the task to expand a new brand of organic tea to China by the middle of January 2024. Discuss two of the most critical elements you strong believe will require extensive evaluation and assessment in order for the product to be a success in China. Please make sure to use relevant digital/social media marketing/marketing concepts for support and justification.