Identify the wrong statement from the following: a. Future performance adjusted for past trends should fit with strategic objectives b. One major function of the Operating Plan is to allocate resources for getting the plan implemented c. Negotiation needs to take place between upper and lower management on final strategic objectives d. SWOT Analysis is good place to start if you are not sure how to address critical issues

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Foreign Market Entry

Foreign market entry allows firms to sell their goods and services in the international market and expand their business in non-domestic markets. There are many foreign market entry strategies. A firm must take into account internal and external determinants while choosing the appropriate foreign market entry strategy. Few internal determinants include the firms’ objectives and global exposure, and the company’s financial and human resources. The external determinants include marketing, shipping, transportation costs, and degree of political, economic, and operational risks. Also, they involve the market size, competition level, and government laws of the targeted foreign market.