5. Based on your responses to Questions 1-4, what major strategic issues need the attention of Boeing’s senior management and leadership, and what recommendations would you make to them?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Subject: Strategic management

(only answer question 5)

1. With reference to the PESTEL framework discussed in Thompson et al. (2022), conduct an analysis of Boeing’s macro-environment. Based on your analysis, critically discuss which factor(s) have emerged as important trends that should shape Boeing’s strategy into the future.

2. With reference to SWOT framework as discussed in Thompson et a. (2022), identify the major elements of SWOT for Boeing 737 MAX. Based on the SWOT analysis, what conclusions do you draw and what should Boeing’s senior management and leadership do to improve Boeing 737 MAX and the company’s strategy in general?

3. With reference to Porter’s five generic competitive strategies (Thompson et al. 2022), which of the five generic strategies best describes Boeing’s strategy and why? Discuss what the company does to make sure its strategy works. Analyse the sustainability of the company’s strategy.

4. Based on the five components of a socially responsible strategy as shown in Thompson et al. (2022), critically evaluate if Boeing’s strategy is socially responsible and what strategic issues the company faces with respect to its CSR strategy.

5. Based on your responses to Questions 1-4, what major strategic issues need the attention of Boeing’s senior management and leadership, and what recommendations would you make to them?

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