Identify the resources, internal agents, and external agents associated with each of the following business events: Purchase requisition (instigation) event. Sales order for goods/services (mutual commitment) event. Sale, shipment and/or service engagement (economic decrement) event. Cash disbursement (economic decrement) event. Purchase return (economic increment reversal) event

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify the resources, internal agents, and external agents associated with each of the following business events:

  1. Purchase requisition (instigation) event.
  2. Sales order for goods/services (mutual commitment) event.
  3. Sale, shipment and/or service engagement (economic decrement) event.
  4. Cash disbursement (economic decrement) event.
  5. Purchase return (economic increment reversal) event.

 

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