New cold coffee product for Nescafé in the UK ran a brand lift study to discover the most
effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point
lift in awareness.
- Used Instagram and Facebook to quickly achieve strong unaided ad recall and brand
awareness about the launch of its new cold coffee product.
- Some assets were created from scratch to fit the popular Instagram Stories format
- Multi-cell brand lift study showed Stories can effectively drive greater brand impact
- Saw 6-point liftin unaided brand awareness.
The challenge:
Nescafé Azera Nitro aims to provide a coffee experience that combines a smooth taste and a
unique texture, best served chilled The brand strives to bring innovation to a crowded
marketplace of cold and ready-to-drink coffees in the UK The brand wanted to use Instagram
and Facebook's large audience to quickly achieve strong unaided ad recall and brand
awareness about the launch of its new cold coffee product. Nescafe Azera also knew that
Facebook measurement solutions could help it understand the most successful campaign
tactics
Questions:
- Identify the content created as per you by Nescafe for the platforms mentioned.
- Describe their placement strategy.
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