Answered: Identify five elements of the 7Ps of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Identity five elements that are important in assessing and comparing the attractiveness of alternative business opportunities in terms of their market potential.

. 2. identify three elements that are important in assessing and comparing the attractiveness of 'alternative business opportunities in terms of their financial viability.

3. Identify seven elements that are important in assessing and comparing the attractiveness of alternative business opportunities in terms of competitive advantage and entrepreneurs' resources.

4. Identify five elements of the 7Ps of marketing.

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1. Identity five elements that are important in assessing and comparing the attractiveness of alternative business opportunities in terms of their market potential.

2. identify three elements that are important in assessing and comparing the attractiveness of 'alternative business opportunities in terms of their financial viability.

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