i. Explain to him why negative reinforcement is not always the best approach to  motivate in coaching and mentoring?  ii. Describe tactics of both positive reinforcement and negative reinforcement that  Karabo should use as part of top management to ensure that staff members achieve  the objectives set for them.  iii. Karabo and the training director at Amazon will be providing weekly and monthly  staff training in different departments at Amazon. Discuss fully how they would evaluate a training seminar that ran for a week. , indicate how you would determine whether the training was successful using appropriate model of training evaluation.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 2 
In the case study above, Bo Olson narrated that : “You walk out of a conference room and you’ll 
see a grown man covering his face,” he said. “Nearly every person I worked with; I saw cry at 
their desk. “This is a clear sign of how unhappy and demotivated employees of Amazon were. 
Karabo is a newly appointed Human Resource Manager at Amazon, he has been given a task to 
ensure that employees are highly motivated and that employees adhere to company policies. 
Karabo has approached you for assistance on few aspects of his task at hand, Advise him on the 
following:

i. Explain to him why negative reinforcement is not always the best approach to 
motivate in coaching and mentoring? 

ii. Describe tactics of both positive reinforcement and negative reinforcement that 
Karabo should use as part of top management to ensure that staff members achieve 
the objectives set for them. 

iii. Karabo and the training director at Amazon will be providing weekly and monthly 
staff training in different departments at Amazon. Discuss fully how they would
evaluate a training seminar that ran for a week. , indicate how you would determine whether the training was successful using appropriate model of training evaluation. 

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