Hungry Nothing Ltd is opening a chain of new fast-food restaurants in the Caribbean. The company is new to this territory and would like to build up a strong positive image so that they can achieve likeability by potential customers as well as the communities they are establishing the restaurant outlets. Question: Based on the most recent report completed by the marketing team at Hungry Nothing Ltd, it seems that the company has not been able to reach its target audience. The restaurant's demographic is within the age range of 18 to 25 with social media being identified as the best medium to reach this group. Ads have been strategically placed on Twitter, Instagram and Facebook as the media vehicles to transmit the message but the ads have not been noticed among the sea of competitors content. Explain the issue Hungry Nothing Ltd may be facing and discuss two strategies (with the use of examples) the restaurant chain can use to overcome the identified challenge.
Breakeven Analysis
Break Even Analysis is a term used in business, cost accounting and economics. It refers to a point where the total cost incurred becomes equal to the total revenue earned. Break Even Analysis determines the number of units to be sold to earn the revenue required to cover the total costs. Total cost is a sum total of fixed and variable costs.
Process analysis
The term process analysis can be defined as breakdown of production process into different phases that converts inputs into output. A series of routine activities are incorporated using organizational resources with a view to achieve operational excellence.
Hungry Nothing Ltd is opening a chain of new fast-food restaurants in the Caribbean. The company is new to this territory and would like to build up a strong positive image so that they can achieve likeability by potential customers as well as the communities they are establishing the restaurant outlets.
Question:
Based on the most recent report completed by the marketing team at Hungry Nothing Ltd, it seems that the company has not been able to reach its target audience. The restaurant's demographic is within the age range of 18 to 25 with social media being identified as the best medium to reach this group. Ads have been strategically placed on Twitter, Instagram and
Facebook as the media vehicles to transmit the message but the ads have not been noticed among the sea of competitors content. Explain the issue Hungry Nothing Ltd may be facing and discuss two strategies (with the use of examples) the restaurant chain can use to overcome the identified challenge.
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