HRM Incident 2: Downsizing Employer branding is an ongoing effort that requires a company to “put its money where its mouth is.” In other words, building and maintaining a positive employer brand goes beyond written policy and good media coverage. Successful branding starts with executive leadership setting an example for employees. Take the Internet company, Yahoo. Yahoo has a policy that provides generous paid parental leave and permits employees to work from home. The company had a golden opportunity to demonstrate commitment to its family leave policy after then CEO Marissa Mayer gave birth to her baby in 2012. Rather than taking several weeks to work from home, she built a nursery next to her office where she could be close to the baby. Then, in 2013, a leaked internal memo revealed that Yahoo would terminate its telecommuting policy that allowed. 1-21. How do these changes at Yahoo influence the company’s employment branding? 1-22. As an HR professional, what would you have done after Mayer chose not to take more time allowed under Yahoo’s parental leave policy?
HRM Incident 2: Downsizing
Employer branding is an ongoing effort that requires a company to “put its money where its mouth is.” In other words, building and maintaining a positive employer brand goes beyond written policy and good media coverage. Successful branding starts with executive leadership setting an example for employees. Take the Internet company, Yahoo. Yahoo has a policy that provides generous paid parental leave and permits employees to work from home. The company had a golden opportunity to demonstrate commitment to its family leave policy after then CEO Marissa Mayer gave birth to her baby in 2012. Rather than taking several weeks to work from home, she built a nursery next to her office where she could be close to the baby. Then, in 2013, a leaked internal memo revealed that Yahoo would terminate its telecommuting policy that allowed.
1-21. How do these changes at Yahoo influence the company’s employment branding?
1-22. As an HR professional, what would you have done after Mayer chose not to take more time allowed under Yahoo’s parental leave policy?
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