However, only approximately 10% of firms will have effective data governance practises in place to avoid data discrepancies throughout the organisation, as predicted by Gartner. Despite the fact that self-service BI tools will become widely available to business users in the next years, this is still the case. If data consistency is so important, why do you think firms keep purchasing analytics tools while ignoring governance programmes?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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. However, only approximately 10% of firms will have effective data governance practises in place to avoid data discrepancies throughout the organisation, as predicted by Gartner. Despite the fact that self-service BI tools will become widely available to business users in the next years, this is still the case. If data consistency is so important, why do you think firms keep purchasing analytics tools while ignoring governance programmes?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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