Howard is a salesperson for Toyota. He often encounters customers who ask for more time to consider whether or not they should buy a new car. Howard knows that customers are sometimes reluctant to make a final decision due to the risk involved with buying a new vehicle - especially a decision that requires a significant financial investment, However, Howard most likely may have:

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Howard is a salesperson for Toyota. He often encounters customers who ask for more time to consider whether or
not they should buy a new car. Howard knows that customers are sometimes reluctant to make a final decision due to
the risk involved with buying a new vehicle - especially a decision that requires a significant financial investment.
However, Howard most likely may have:
Select one:
O a. Falled to build a personal connection with his buyer.
O b Failed to fully illustrate his product's value proposition.
Oc. Been too aggressive in his selling techniques.
O d. Not been knowledgeable enough about the vehicle.
O e Priced the vehicle too high.
Transcribed Image Text:Howard is a salesperson for Toyota. He often encounters customers who ask for more time to consider whether or not they should buy a new car. Howard knows that customers are sometimes reluctant to make a final decision due to the risk involved with buying a new vehicle - especially a decision that requires a significant financial investment. However, Howard most likely may have: Select one: O a. Falled to build a personal connection with his buyer. O b Failed to fully illustrate his product's value proposition. Oc. Been too aggressive in his selling techniques. O d. Not been knowledgeable enough about the vehicle. O e Priced the vehicle too high.
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