How should business owners view vendors and suppliers? ☐ as sources of knowledge about competitors ☐ as salespeople who merely offer a service ☐ as opportunities for improvement and expansion as industry relationships

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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How should business owners view vendors and suppliers?
☐ as sources of knowledge about competitors
☐ as salespeople who merely offer a service
☐ as opportunities for improvement and expansion
as industry relationships
Transcribed Image Text:How should business owners view vendors and suppliers? ☐ as sources of knowledge about competitors ☐ as salespeople who merely offer a service ☐ as opportunities for improvement and expansion as industry relationships
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