How have changes in technology contributed to the globalization of markets and production? Would the globalization of production and markets have been possible without these technological changes? Use “Kodak” as a case.

How have changes in technology contributed to the globalization of markets and production? Would the globalization of production and markets have been possible without these technological changes? Use “Kodak” as a case.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 1DYMP

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Question

Read case: ‘Kodak’s Strategy’, page 75-85, Cases in Business and Management, 2nd edition, Alam & Majumdar, Melbourne: Tilde University Press, 2011.

How have changes in technology contributed to the globalization of
markets and production? Would the globalization of production and
markets have been possible without these technological changes?
Use “Kodak” as a case.

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