Answered: How have changes in technology…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Read case: ‘Kodak’s Strategy’, page 75-85, Cases in Business and Management, 2nd edition, Alam & Majumdar, Melbourne: Tilde University Press, 2011.

How have changes in technology contributed to the globalization of
markets and production? Would the globalization of production and
markets have been possible without these technological changes?
Use “Kodak” as a case.

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How have changes in technology contributed to the globalization of markets and production? Would the globalization of production and markets have been possible without these technological changes? Use “Kodak” as a case.