hoose one of the following products and describe a marketing approach that segments the target market by benefitssought:a. Kryptonite bicycle lockb. A private college or universityc. Andersen windows and doorsd. Coke Zeroe. Edy’s Grand Ice Cream

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.