Hard Rock Cafe Inc. is a food service, hospitality, and gaming business originally focused on operating casual dining restaurants. Founded in London in 1971, the company developed its brand through the themed restaurant experience. Customers are typically greeted with an ambiance of rock and roll. The company experienced significant growth and expansion in the 1990s. Today, Hard Rock Cafe is diversified, with operations in the food service (themed restaurants) industry, gaming (casino) industry, and hospitality (hotel) industry. The company has also achieved global status, with restaurants, hotels, and casinos in more than 70 countries. In 2007,  growth and expansion in industries with high competition. The success of Hard Rock Cafe is partly linked to the firm’s effectiveness inaddressing the business needs pertaining to the 10 decisions of operations management. Also relevant are the productivity principles and concepts on personnel and other areas of the business organisation. Hard Rock Cafe directly and indirectly competes against other firms, such as Hooters, Twin Peaks, and Planet Hollywood, as well as food service chains like McDonald’s, Burger King, Starbucks, and Dunkin’ Donuts. Hard Rock Cafe: 10 Decisions of Operations Management The 10 decision areas of operations management are critical considerations for managers to improve business operations. The goal is to develop operations that satisfy business objectives, while minimizing problems that cause inefficiency of operations. At Hard Rock Cafe, these 10 decisions are applied to ensure that the brand, company reputation, and financial targets are met. The company’s success is dependent on operations management, among other factors in the business and industry environment. 1. Service and Product Design. Hard Rock Cafe applies service and product design decisions to maintain the Hard Rock ambiance and brand image.  condition, with consideration for social trends that affect the business. 3. Process and Capacity Design. Hard Rock Cafe’s process and capacity design refers to internal business processes and the target capacity of facilities. Internal business processes include food preparation, order routing, reservations, and others.  4.The number of late or unfulfilled orders per day versus the total number of orders for that day. 5. Layout Design. The company decides regarding layout design by assessing the expected influx of customers and the nature of business operations in the facilities. For example, Hard Rock Cafe themed restaurants have layout designs that differ from the layout designs of the company’s casinos and hotels. In addition, the company’s restaurants have different layout designs specific to the unique requirements of each location. Hard Rock Cafe’s operations managers apply layout design for efficient workflow in the limited space available in these facilities. 6. Job Design. Hard Rock Cafe’s job design decisions are reached and applied through an analysis of needs and expectations of the company and its employees.  7. Supply Chain Management. Hard Rock Cafe’s supply chain management decisions are based on market demand, variety of suppliers, and inventory management costs, among other factors.  8. Inventory Management. The company applies inventory management decisions through inventory management software, in addition to tradition approaches. 9. Scheduling. Hard Rock Cafe makes decisions in scheduling by evaluating current operational effectiveness. For example, personnel involved in operations management assess the business to determine operational bottlenecks linked to scheduling.  ensure flexibility and resilience of the business. 10. Maintenance. Maintenance decisions at Hard Rock Cafe are applied based on a comparative evaluation of assets and the firm’s standards. For example, the company has standards on how much equipment wear and tear is allowed before the equipment needs repair or replacement. Hard Rock Cafe also has standards (Kitchen and wait staff productivity) The qualitative criteria for determining workforce productivity at Hard Rock Cafe are based mainly on subjective judgment of managers, staff members, and customers. For example, operations managers use customer complaints and comments to qualitatively monitor kitchen staff and wait staff productivity. Hard Rock Cafe uses these quantitative and qualitative productivity criteria to assess specific performance aspects of its human resources. The company also combines these criteria to develop a broader perspective on the productivity and performance of the workforce. These quantitative and qualitative measures guide productivity decisions at Hard Rock Cafe. Q.1 There are  4 Vs operations management . Discuss each of these characteristics with reference to Hard Rock Cafe.