H.W 2 / Work in two groups.Group A Read about Starbucks on this page. Group B Read about Apple Macintosh on p59.Read your article and answer the questions.1 When and where did the company begin?2 Who founded it?3 Where did the name of the company come from? 4 Why did the product become a success?5 Has the company's progress always been easy?6 What makes the brand special? 7 What features of the product or company dopeople see as negative? 8 What are some examples of the company's products? H.W 2/ Work in two groups.Group A Read about Starbucks on this page.|Group B Read about Apple Macintosh on p59.Read your article and answer the questions.1 When and where did the company begin?2 Who founded it?3 Where did the name of the company come from? 4 Why did theproduct become a success?5 Has the company's progress always been easy?6 What makes the brand special? 7 What features of the product orcompany doPeople see as negative? 8 What are some examples of the company'sproducts? STARBUCKS COFFEEANYONE FOR COFFEE? What about aSkinny Latte, or perhaps an Almond TruffleMocha, or even a Raspberry Mocha ChipFrappuccino? These are just a few of themany speciality coffees on offer atStarbucks, the world's leading coffeeUCKSroaster and retailer.Starbucks serves over 25 million customers a week in7,500 stores around the world. And this figure isincreasing rapidly, with three or four new stores beingopened every single day! So how did a companycurrently worth $5 billion get started?FEEpucks.comStarbucks Coffee, Tea and Spice, as it was originallyknown, roasted its first coffee beans in 1971. This tinycoffee house in Seattle, named after a character in thenovel Moby Dick, was the vision of three men - Baldwin, Siegel,and Bowker – who cared passionately about fine coffee andtea. Their determination to provide the best quality coffeehelped their business to succeed, and a decade later, theirfourth store in Seattle opened.Meanwhile, in New York, Howard Schultz, a businessmanspecializing in kitchen equipment, noticed that a small companyin Seattle was ordering a large number of a special type ofcoffeemaker. Out of curiosity, he made the cross-country trip toSeattle to find out more. Immediately he saw the Starbucksstore, he knew that he wanted to be part of it. The threefounder members weren't initially very keen, but a persistentSchultz was eventually hired to be head of Starbucks marketingin 1982. He modelled the Starbucks stores on Italian espressobars, and made them comfortable places to relax. Within thenext ten years, Schultz had already opened 150 new stores andhad bought the company! There are now stores all over Europe,Asia, and the Middle East. Today Starbucks is one of the world'smost recognized brands.113 or 4 new stores open every day. "But global success comes at a price. Although Starbucks has acompany policy of fair trade and employee welfare, it has beenthe recent target of anti-globalization protests. Many people feelthat big corporations, even responsible ones, are never a goodthing, as small, independent companies can't compete and goout of business. However, Starbucks' continued success in theface of opposition shows that its blend of commercialism andcomfy sofas is still proving an irresistible recipe for world

Modern society has been witnessing number of coffee house chains. The coming of globalization has…

Answered: Group A Read about Starbucks on this…

Social Psychology (10th Edition)

10th Edition

ISBN:9780134641287

Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Chapter1: Introducing Social Psychology

Section: Chapter Questions

Problem 1RQ1

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H.W 2 / Work in two groups. Group A Read about Starbucks on this page. Group B Read about Apple Macintosh on p59. Read your article and answer the questions. 1 When and where did the company begin? 2 Who founded it? 3 Where did the name of the company come from? 4 Why did the product become a success? 5 Has the company's progress always been easy? 6 What makes the brand special? 7 What features of the product or company do people see as negative? 8 What are some examples of the company's products?

Transcribed Image Text:H.W 2/ Work in two groups. Group A Read about Starbucks on this page. |Group B Read about Apple Macintosh on p59. Read your article and answer the questions. 1 When and where did the company begin? 2 Who founded it? 3 Where did the name of the company come from? 4 Why did the product become a success? 5 Has the company's progress always been easy? 6 What makes the brand special? 7 What features of the product or company do People see as negative? 8 What are some examples of the company's products?