GoPro introduced its first camera in 2004, the same yearthat Facebook was launched. Given the role social mediahas played in GoPro’s success, was it a waste of timeand energy for Woodman and his team to spend so muchtime trying to get their products into retail stores? Why notjust use social media exclusively?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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GoPro introduced its first camera in 2004, the same year
that Facebook was launched. Given the role social media
has played in GoPro’s success, was it a waste of time
and energy for Woodman and his team to spend so much
time trying to get their products into retail stores? Why not
just use social media exclusively?

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