Go to https://doc.arcgis.com/en/esri-demographics/data/tapestrysegmentation.htm, and identify five segments that you would expect tofind in your zip code. Then go to www.esri.com/data/tapestry/ziplookup, and type in your zip code. Compare the segments that arefound in your zip code with your initial prediction. Are they similar ordifferent ? Discuss the extent to which you believe these are accuratedescriptions of the main segments of people who reside in your zipcode.
Go to https://doc.arcgis.com/en/esri-demographics/data/tapestrysegmentation.htm, and identify five segments that you would expect tofind in your zip code. Then go to www.esri.com/data/tapestry/ziplookup, and type in your zip code. Compare the segments that arefound in your zip code with your initial prediction. Are they similar ordifferent ? Discuss the extent to which you believe these are accuratedescriptions of the main segments of people who reside in your zipcode.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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| Go to https://doc.arcgis.com/en/esri-demographics/data/tapestry segmentation.htm, and identify five segments that you would expect to find in your zip code. Then go to www.esri.com/data/tapestry/zip lookup, and type in your zip code. Compare the segments that are found in your zip code with your initial prediction. Are they similar or different ? Discuss the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code. |
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