gnition is easy to achieve in consumer markets but much harder in industrial markets. Brand recognition is easier to achieve than brand recall. Brand recall is much more important than brand recognition. Brand recognition is much more important than bra

Q: The decision isn't risky

A: Low involvement Merchandise because the call suggests, are merchandise wherein the purchaser does…

Q: One of the benefits of strong brand equity includes more vulnerability to marketing actions. * O…

A: Answer: A(True) Yes vulnerability to marketing action is the benefit of strong brand equity. As…

Q: Nokia was using? * Product extension-communications adaptation Product-communication adaptation…

A: Nokia corporation or nokia incorporation is an finland based multinational company that has…

Q: Which type of proposal describes plans for developing prototypes? Group of answer choices research

A: A proposal is a document that is aimed at attracting potential clients or investors with what the…

Q: In Japan, the consumption of “Fugu” (a kind of sashimi sushi) is considered to be a “manly” act.…

A: A. The danger associated with consuming Fugu is due to the presence of tetrodotoxin, a potent…

Q: Assess ways of dealing with appraisal problems/issues with appraisal errors and correcting them.

A: Performance appraisal is all about evaluating the performance of the employee and how well he or she…

Q: Brand equity capture $ value created by a brand for a company True False

A: Introduction:- Brand refers to the name, sign that is set by the company for its product or…

Q: How does cognitive bias affect how people take in, use,and recall information?

A: A cognitive bias is a systematic error in thinking that occurs when people are processing and…

Q: What kind of information would be found in brand specification guidelines?

A: Branding is the process of creating a strong positive perception about the company in the minds of…

Q: Why is it important to consider the audience in writing a product description?

A: Product description plays an important role in selling products online through e commerce platforms.…

Q: Fallon campaign managers suggested that Arby's implement a(n) ______ as one way of measuring the…

A: Sales test is the answer for the mentioned question

Q: What does this chart show?

A: Given chart,

Q: The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting…

A: The manufacturer of low-calorie sweeteners has altered the product's flavor to make it better…

Q: For a product to be successfully perceived as a brand it must have A distinctive symbol and a name…

A: About the Concept of Branding"Branding" entails consciously creating a distinct and identifiable…

Q: Find two samples of business purpose statements on the internet.

A: A mission statement can be referred to as a statement which describes the purpose of starting a…

Q: Brands such as because: a. These assets increase mental and physical availability O b. These assets…

A: Market based assets is an integral part of any company. As a consequence of this, many companies…

Q: Joey wanted to conduct an experiment to see if people scored better on a memory test if they were in…

A: Experiments are conducted to find out effect of a particular thing on its user or consumer. It is a…

Q: What are the product attributes that are  important toconsumers called.     Significant Qualities…

A: Product attributes are basically features or characteristics of any product which are very important…

Q: The problem with a company using terms like "All-Natural" on its labels is that, O no products are…

A: Labeling - It is a marketing strategy or tool through which brands convey key product information to…

Q: “From a population of 100 people in the market, brand X is spontaneously recalled by 80 people; out…

A: PAR and BAR are the two concepts used by the brands to determine what portion of the total market…

Q: All colors are associated with positive and negative emotions. Hence, to inspire only positive…

A: Every color is associated with positive or negative emotions. Red is associated with Passionate,…

Q: Claudia, a marketing consultant, recommended that brand equity for a new environmentally friendly…

A: Marketing consultant can be explained as person that advises a company for the marketing and terms…

Q: Describe product recall?

A: A recall of product is an appeal from a producer to return goods after the finding of safety…

Communication Styles

A communication style is how a speaker wants to communicate information, in a conversation with an audience. The size of the audience can range from one person to a large number of people.