Give at least 5 products being advertised or promoted on television. Evaluate each one according to its USP, VP, method of segmentation used, customer requirements, and who are target customers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Additional Activities
Give at least 5 products being advertised or promoted on television.
Evaluate each one according to its USP, VP, method of segmentation used,
customer requirements, and who are target customers.
Product
Customer
Segmentation Requirements customers
Service &
Output
Method of
Target
Name
Ex.
USP
VP
Langhap
Sarap
Filipino
taste
Jollibee
Psychological
All people
burger
1.
2.
3.
4.
5.
Transcribed Image Text:Additional Activities Give at least 5 products being advertised or promoted on television. Evaluate each one according to its USP, VP, method of segmentation used, customer requirements, and who are target customers. Product Customer Segmentation Requirements customers Service & Output Method of Target Name Ex. USP VP Langhap Sarap Filipino taste Jollibee Psychological All people burger 1. 2. 3. 4. 5.
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