Give an example of a specific United States company that uses in-app advertisements in its marketing strategy. (TO ADVERTISE ITSELF, not an app that you can advertise on. YouTube doesn't count bc its an app)
Give an example of a specific United States company that uses in-app advertisements in its marketing strategy. (TO ADVERTISE ITSELF, not an app that you can advertise on. YouTube doesn't count bc its an app)
In-app advertising is a marketing strategy and a revenue stream for mobile applications which are looking for leveraging the production cost and assets involved via marketing and influencing audience and viewers to download, install, subscribe or purchase via their application.
In the given explanation we will be taking the example of the Hotels.com is a US-based website and a mobile application that allows users to book decent as well as luxurious hotel at their convenience i.e. through online bookings (possible via website or app) or phone calling.
Now let us discuss the in-application advertising techniques and tactics used by Hotels.com, in the next step.
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