For the worst company, what is extraordinarily bad about the company?  Does the company appear to have a clear strategy, and if so, what is it?  What do you think they could do, if anything, to turn the company around?    For the best company, what does the company do extraordinarily well?  What do you think is the company's "positioning" strategy? What makes it different from the others in its industry?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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 For the worst company, what is extraordinarily bad about the company?  Does the company appear to have a clear strategy, and if so, what is it?  What do you think they could do, if anything, to turn the company around?
 
 For the best company, what does the company do extraordinarily well?  What do you think is the company's "positioning" strategy? What makes it different from the others in its industry?
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