How do you categorize these key issues when researching the company's competitors, including: Their competitive advantage, Competitor intelligence focuses on competitor capabilities, and Competitor strategies and prediction of response patterns, and how competitors will react to future actions of the company?

How do you categorize these key issues when researching the company's competitors, including: Their competitive advantage, Competitor intelligence focuses on competitor capabilities, and Competitor strategies and prediction of response patterns, and how competitors will react to future actions of the company?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

How do you categorize these key issues when researching the company's competitors, including:
Their competitive advantage, Competitor intelligence focuses on competitor capabilities, and
Competitor strategies and prediction of response patterns, and how competitors will react to future actions of the company?

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Step 1: Competitor Analysis

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Step 2: Competitive Advantage

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Step 3: Competitor Intelligence

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Step 4: Competitor Strategies and Prediction of Response Patterns

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Competitive advantage can be defined as: Group of answer choices A firm’s ability to establish market leadership. A firm’s ability to grow faster than its competitors. A firm’s potential to earn a rate of profit that is persistently higher than its rivals. A firm’s potential for launching innovative new products.
In your opinion, what are some of the most effective strategies for achieving sustainable competitive advantage in a global industry/market segment? Why do you think these strategies are effective? Are there any examples of companies that have successfully achieved sustainable competitive advantage in a global industry/market segment? What can we learn from these companies? How can companies stay up-to-date with the latest trends and developments in a global industry/market segment? What are some strategies for staying ahead of the competition?
Sustaining competitive advantage can be challenging. The entry of new competitors, the possibility of imitation, and the changes in the firm’s context can affect the firm’s profitability and, historically, have affected firms that had competitive advantage in very distinctive ways. For instance, Coke and Pepsi have sustained their market dominance for nearly a century. On the other hand, General Motors and Ford were hit hard by competition, in particular of foreign companies entering the market, and never fully recovered. What is different about the product/market situation in these cases that affects the sustainability of their competitive advantage? Which elements of the strategic landscape were responsible for Coke and Pepsi’s success and which elements were instrumental in GM and Ford losing an important share of the market?