Describe the strategies market challengers can adopt and explain why challengers might have an advantage over market leaders?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.2: Netflix Uses Technology To Change How We Watch Videos
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Describe the strategies market challengers can adopt and explain why challengers might have an advantage over market leaders?

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