For Further Research Ondividual) Some companies use neuromarketing to gain an edge over their competitors. Research at least two companies that employ this technique. Explain how they use neuromarketing to gain a competitive advantage and assess whether the value of the information these marketers gained was worth the investment. (Hint: Just start by googling the term neuromari<ering.)

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.