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You would like to determine the demographic characteristics of owners of single serve coffee makers (for example, Tassimos, Keurigs, Nespressos, ). The appropriate research strategy would be: taste test research. a case study. O exploratory research. a field experiment descriptive research.

You would like to determine the demographic characteristics of owners of single serve coffee makers (for example, Tassimos, Keurigs, Nespressos, ). The appropriate research strategy would be: taste test research. a case study. O exploratory research. a field experiment descriptive research.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You would like to determine the demographic characteristics of owners of single serve coffee makers (for example, Tassimos, Keurigs, Nespressos, ). The appropriate research strategy would be: O taste test research. O O exploratory research. a case study. a field experiment O descriptive research.
Transcribed Image Text:You would like to determine the demographic characteristics of owners of single serve coffee makers (for example, Tassimos, Keurigs, Nespressos, ). The appropriate research strategy would be: O taste test research. O O exploratory research. a case study. a field experiment O descriptive research.
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