First, think about the operation of a student club, such as a fraternity. Next, review the notes from last week's lecture lecture. What types of performance measurements might be used to evaluate a fraternity? Respond in 15 sentences or more.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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First, think about the operation of a student club, such as a fraternity. Next, review the notes from last week's lecture lecture. What types of performance measurements might be used to evaluate a fraternity? Respond in 15 sentences or more.

* Here is the types of performance measurements: Financial, Customer and market, Quality, Time, Flexibility, Innovation and learning, Productivity and operational efficiency, sustainability

Here is descriptions of each performance measurements:

Financial Measures:

• Take top priority in for-profit organizations
• Traditional financial measures
• Revenue including earnings from new goods and
services and growth
Return on investment
• Operating profit
• Pretax profit margin
• Asset utilization
• Earnings per share and other liquidity measures

Customer and Market Measures:

• Customer and market feedback is used by
organization to:
• Evaluate the customer and stakeholder’s
satisfaction
• Customer-satisfaction measurement system:
Provides a company with customer ratings of
specific goods and service features
- Indicates the relationship between those
ratings and the customer’s likely future buying
behavior

Quality:

• Measures the degree to which the output
of a process meets customer requirements
• Goods quality: Relates to the physical
performance and characteristics of a good
• Service quality: Consistently meeting or
exceeding customer expectations and service
delivery system performance for all service
encounters

Time:

• Relates to types of performance measures
• Speed of doing something
- Processing time
- Queue time
• Variability of the process - Measured by
statistics such as:
- Standard deviation or mean absolute
deviation

Flexibility:

• Ability to adapt quickly and effectively to
changing requirements
• Goods and service design flexibility: Ability to
develop a wide range of customized goods and
services to:
- Meet different or changing customer needs
• Volume flexibility: Ability to respond quickly to
changes in the volume and type of deman

Innovation and Learning:

• Innovation: Ability to create new and
unique goods and services that:
• Delight customers and create competitive
advantage
• Learning: Creating, acquiring, and
transferring knowledge, and modifying the
behavior of employees in:
• Response to internal and external change

Productivity and Operational Efficiency:

• Productivity: Ratio of the output of a
process to the input
• Productivity = Quantity of output/Quantity of
input
• Operational efficiency: Ability to provide
goods and services to customers with
minimum waste and maximum utilization of
resources

Sustainability:

• Triple bottom line (TBL or 3BL):
Measurement of environmental, social, and
economic sustainability
• Environmental sustainability measures
- Energy consumption
- Recycling
- Air emissions
- Solid and hazardous waste rates

• Social sustainability measures
- Consumer and workplace safety
- Community relations
- Corporate ethics and governance
• Economic sustainability measures
- Financial audit results
- Regulatory compliance
- Sanctions and fines
- Accomplishment of strategic initiatives
 
 
 
 
 
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