financial, marketing and human criteria in making decisions is important for multinational ventures An expatriate is an employee transferred out of their home base to the firm's international operation Awareness of cultural differences helps worker's family adjust and enjoy the international assignment and likelihood that the employee will stay in the assignment for the duration is enhanced

financial, marketing and human criteria in making decisions is important for multinational ventures An expatriate is an employee transferred out of their home base to the firm's international operation Awareness of cultural differences helps worker's family adjust and enjoy the international assignment and likelihood that the employee will stay in the assignment for the duration is enhanced

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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