Adam convinced his customer to buy the most expensive couch in his store so that he could receive a higher commission even though the customer initially only wanted to buy a recliner. The customer had buyer’s remorse and returned the couch a week later. This is an example of how commission implementation caused Adam to ______.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Adam convinced his customer to buy the most expensive couch in his store so that he could receive a higher commission even though the customer initially only wanted to buy a recliner. The customer had buyer’s remorse and returned the couch a week later. This is an example of how commission implementation caused Adam to ______.
 
  a.
decrease the store’s ROI
  b.
hurt the store’s yield ratios
  c.
scare away a potential investor
  d.
ignore the customer's needs
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