A spot ad is a one-time placement of a commercial in a medium. * O True False

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.7: Promotional Mix Effectiveness
Problem 1LO
icon
Related questions
Question
A spot ad is a one-time placement of
a commercial in a medium. *
O True
False
Transcribed Image Text:A spot ad is a one-time placement of a commercial in a medium. * O True False
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Market segmentation
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning