A spot ad is a one-time placement of a commercial in a medium. * O True False
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.7: Promotional Mix Effectiveness
Problem 1LO
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![A spot ad is a one-time placement of
a commercial in a medium. *
O True
False](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F819daf53-7485-4988-8857-2802c9d02c66%2F03886517-817a-4baa-84e5-451a43e4d91d%2Fsdm9nl9_processed.jpeg&w=3840&q=75)
Transcribed Image Text:A spot ad is a one-time placement of
a commercial in a medium. *
O True
False
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