Ferrari focuses its attention on only one segment of the auto market...those who want and can afford very expensive, high performance 2-seater sports cars starting at around $250,000. Ferrari is most likely using a target segmentationb strategy. A Mass customization В Multi-product Concentrated D Multi-market
Ferrari focuses its attention on only one segment of the auto market...those who want and can afford very expensive, high performance 2-seater sports cars starting at around $250,000. Ferrari is most likely using a target segmentationb strategy. A Mass customization В Multi-product Concentrated D Multi-market
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:Ferrari focuses its attention on only one segment of
the auto market...those who want and can afford
very expensive, high performance 2-seater sports cars
starting at around $250,000. Ferrari is most likely
using a
target segmentationb
strategy.
A
Mass customization
В
Multi-product
Concentrated
D Multi-market
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