36. Fast food outlets, supermarkets, and convenience stores are all in which stage of the retail life cycle?Early GrowthO DeclineAccelerated DevelopmentO MaturityO]WupCalculator?Exam Guidelines87°F

Retail Life Cycle Retail competition states that even retail competition or retailing has its life…

Answered: Fast food outlets, supermarkets, and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Statement: If the manager increased the price and operated at maximum capacity, the cafe would be profitable.Truthfulness: False If the cafe operates at the break-even price for their maximum capacity, it means that their revenues would be just enough to cover their costs, resulting in a breakeven point. There would be no profit in this scenario. Increasing the price while operating at maximum capacity may generate higher revenues, but it does not guarantee profitability as it depends on the costs involved. Statement: If the cost of coffee increased during the week, but the price remained the same, the cafe would still break even.Truthfulness: False If the cost of coffee increased while the price remained the same, it would directly impact the variable costs per cup. This would lead to a decrease in the gross margin per cup, and therefore the cafe would not break even. The increased cost of coffee would reduce the profitability unless the price is adjusted to compensate for the higher…
Question 13 We should be very careful of the problem of _______. The test units who drop out may be systematically different from the test units who remain. For example, salespeople who drop out of a sales training program may be the ones who do not gain anything from the program. In that case, the experiment will only measure the change of effectiveness for the test units who do not leave. history mortality Main testing effect Selection bias
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Fast food outlets, supermarkets, and convenience stores are all in which stage of the retail life cycle? Early Growth Decline Accelerated Development O Maturity