Tisung volding ne regions in become a market for their products as these regions are practically impossible to reach by any means of transport due to poor road network. Which criteria for market segmentation is illustrated in this case? O a. Measurability O b. Profitability O c. Actionability O d. Accessibility

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Q41
Samsung is avoiding some regions in Africa to
become a market for their products as these
regions are practically impossible to reach by any
means of transport due to poor road network.
Which criteria for market segmentation is
illustrated in this case?
O a. Measurability
O b. Profitability
O c. Actionability
O d. Accessibility
Transcribed Image Text:Samsung is avoiding some regions in Africa to become a market for their products as these regions are practically impossible to reach by any means of transport due to poor road network. Which criteria for market segmentation is illustrated in this case? O a. Measurability O b. Profitability O c. Actionability O d. Accessibility
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