Explain if the mission and vision is aligned to the respective topics. Criticize or appreciate the Vision and Mission based on the lecture provided.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Explain if the mission and vision is aligned to the respective topics. Criticize or appreciate the Vision and Mission based on the lecture provided. 

Mission Statement
A declaration of an organization's
"reason for being."
❖It answers the pivotal question "Wha
is our business?"
❖It is essential for effectively
establishing objectives and
formulating strategies.
Mission Statement
❖It reveals what an organization wants to
be and whom it wants to serve
It is also called a creed statement, a
statement of purpose, a statement of
philosophy, a statement of beliefs, and a
statement of business principles
Transcribed Image Text:Mission Statement A declaration of an organization's "reason for being." ❖It answers the pivotal question "Wha is our business?" ❖It is essential for effectively establishing objectives and formulating strategies. Mission Statement ❖It reveals what an organization wants to be and whom it wants to serve It is also called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, and a statement of business principles
The vision statement should be short,
preferably one sentence, and as many
managers as possible should have input
into developing the statement.
The vision statement should reveal the
type of business the firm engages.
Transcribed Image Text:The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement. The vision statement should reveal the type of business the firm engages.
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