Explain Clayton’s Christensen’s model of how a disruptive innovation can take over a market and potentially wipe out the successful companies who had been serving the market. To break it down a bit, you might describe the initial characteristics of a disruptive innovation, why successful incumbent firms often initially don’t know about or ignore disruptive innovations and then describe how the market disruption often plays out.

Explain Clayton’s Christensen’s model of how a disruptive innovation can take over a market and potentially wipe out the successful companies who had been serving the market. To break it down a bit, you might describe the initial characteristics of a disruptive innovation, why successful incumbent firms often initially don’t know about or ignore disruptive innovations and then describe how the market disruption often plays out.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter18: Management Of Technology And Innovation

Section: Chapter Questions

Problem 3CRQ: What are the five Cs of managing innovation, and how do they help direct a firms innovation...

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